WANDERLUST| Salomon opens 1st Vis-Min store in Davao

THERE are thousands of shoe brands in the market today but when one mentions “running” (in all its forms), Salomon sprints to mind the first.“Salomon has always been known for creating footwear for running. Be it for trail running, hiking, adventure racing, even for shoes used in skiing and snowboarding,” said Salomon brand manager Janice Tanada, who led the opening of their first brand store outside of Luzon at the second level of Abreeza Mall.

Salomon, which started in 1947 by François Salomon in Annecy, France, is available in more than 40 countries.  In the Philippines, Salomon currently has 4 stores – SM Aura Premier, SM Megamall, SM North Edsa and Glorietta 3, all situated in Metro Manila.

“We believe that we opened the store at the perfect place where running is one of the favored fitness activities of the community. With Davao and Mindanao’s natural assets, such as exciting mountain, island and other hiking trails, Salomon can perfectly provide the needs of the market as our products are designed not only to excel on various technical terrains but also suitable for most trail conditions,” she revealed.

Salomon is currently networking and supporting various outdoor groups in the region with upcoming run-related activities.

In addition to footwear, the brand has extended its products that support running, such as clothing, accessories and bags.

“Our apparels and bags are made of lightweight materials. That is why they can be worn and used by runners whenever they race or just do their routine runs,” Tanada said. She also added that Salomon products have also been tried and tested by some of the world’s trail running champions and advocates.

Aside from its brand stores, Salomon is also available in various Primer Group of Companies concept stores, such as Res/Toe/Run, across the country.

Primer Group, a company engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle, is the Philippine distributor of Salomon. It currently distributes 130 premium brands, with over 300 stores in 8 Asian countries.

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