WANDERLUST| DOT XI relaunches ‘Bring Home a Friend’ program

THE FILIPINO hospitality is the driving force of the Department of Tourism’s relaunch of the “Bring Home a Friend”.

“With so much unreliable source of information online on tourist destinations, people now turn to a more reliable source: the recommendation of a friend,” said tourism assistant secretary Eden Larano David.

DAVID with tourism leaders Edmund Mayormita, Davao tourism officer Generose Tecson, Davao del Norte tourism office Noel Daquioag and Samal Island tourism officer Jenny Cariaga

DAVID with tourism leaders Edmund Mayormita, Davao tourism officer Generose Tecson, Davao del Norte tourism office Noel Daquioag and Samal Island tourism officer Jenny Cariaga

David, along with DOT regional director Roberto Alabado lll, led during the regional launch of the DOT’s rehashed incentive program held last November 13, Monday, at the Pearl Farm Beach Marina in Sasa.

DOT’s July Palermo with guest Philippine Volcanoes’ Chris Everingham

DOT’s July Palermo with guest Philippine Volcanoes’ Chris Everingham

According to David, in the first 7 months of 2017, their agency reported 3.93 million foreign arrivals. From this figures, 51% visit Philippines upon their friend’s recommendation and 14% have friends or relatives in the country.

“That recommendation spells a lot of difference,” she said.

SINGER, composer and designer Maan Chua

SINGER, composer and designer Maan Chua

To qualify for the program, Filipino sponsors must register at www.bringhomeafriend.online. The sponsor would need to fill out some details and an invitation that would be sent to the friend that they would want to visit the country.

After the travel is completed, the invitee must now upload proof of the visit, such as a boarding pass, to the program’s website.

The number of entries will depend on the invitee’s country of origin. For example, those coming from Asia will get one entry, while those from Australia and Oceania will get two entries. Guests coming from Africa, the Middle East, Europe and the Americas will get three entries.

TOURISM assistant secretary Eden Larano David

TOURISM assistant secretary Eden Larano David

By the end of the program, a raffle will will be conducted wherein Filipino sponsors can win a PhP7 million worth Megaworld condominium unit in Libis, Quezon City, a brand-new Toyota Vios, or a gift certificate worth PhP200,000 from Duty Free Philippines. Meanwhile, invitees will get a chance to win tour packages to El Nido, Palawan, JPark Island, Cebu, or Pearl Farm Resort, Davao del Norte.

The Bring Home a Friend program will run from October 15 to April 15 next year.

DOT regional director Roberto Alabado lll

DOT regional director Roberto Alabado lll

The program, initially launched by former tourism secretary Mina Gabor in 1994, endeavored at encouraging overseas Filipinos to invite their foreign friends to visit the Philippines.

The event was attended by tourism organization leaders, tour operators, and members of the social and print media.

Posted in Lifestyle