Wanderlust | Davao hosts 3rd Halal Trade and Tourism Expo

TO FURTHER address the country’s need for more Halal accredited business and tourism establishments, the Universal Islamic Center, the institutional partner of the Davao City Halal Industry Development Council of the city government, together with the Department of Trade and Industry and the Department of Tourism organized the 3rd annual Halal Trade and Tourism Expo last May 4 at the Abreeza Mall.“This in line with our continuing advocacy of promoting Halal and its significance to trade and tourism. Through the events that we have prepared, we hope to come up with a strategic roadmap, especially for Mindanao, in order to capacitate us to compete in the $46 billion global Halal market,” said Universal Islamic Center president and lead advocate Marilou W. Ampuan.

DTI assistant secretary Abdulgani M. Macatomal

DTI assistant secretary Abdulgani M. Macatomal

Universal Islamic Center president Marilou W. Ampuan

Universal Islamic Center president Marilou W. Ampuan

The halal food and beverage market is expected to rise to $739.59 billion by 2025.

The three-day expo was participated by establishments within the five targeted areas of interests: food, non-food, services, travel and tourism, and hospitality.

According to Ampuan, the demand for Halal-certified products among non-Muslims is also on the rise.

“Halal is for everybody. It is for people who practice healthy food consumption and prefer better-quality products,” she added.

Over the years, Halal products have gained acceptance even from non-Muslim consumers for its hygienic, ethical, and health considerations.

In order to obtain a Halal certification, establishments will undergo scrutiny by any of the six acknowledged certifiers in the country, namely the Islamic Dawa Council of the Philippines, Halal Development Institute of the Philippines, Mindanao Halal Authority, Muslim Mindanao Halal Certification Board, Halal International Chamber of Commerce, and the Dubai-based Prime, the only internationally accredited Halal certifier among the group.

Booth of the Indonesian Consulate, which featured Halal delicacies

Booth of the Indonesian Consulate, which featured Halal delicacies

The expo is part of the Philippine Halal Week that featured a two-day conference that gathered 300 Halal industry stakeholders from all over the country, and a kitchen to plate demonstration of Halal cuisine.

One of the event’s highlights was the unveiling of the Muslim-friendly tourism program logo of the Department of Trade and Industry and the Department of Tourism.

Ampuan was joined by DTI assistant secretary and Philippine Senior Official to BIMP-EAGA Abdulgani M. Macatomal and DOT assistant secretary Eden Larano David, along with other invited guests in the unveiling.

This year’s theme is “Focus Integration on Philippine Halal Trade and Tourism towards Global Market.”

 

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