Wanderlust | Airline unveils new route

WITH 37 destinations, 71 routes and around 2,000 flights weekly, Cebu Pacific maintains its lead as country’s leading airline. Based on their 2018 first quarter report, Cebu Pacific recorded a 53% domestic market share, carrying 3.6 million passengers with an 84.2% load factor.

This was disclosed by Candice Iyog, Cebu Pacific Air vice president for marketing and distribution, during a media update last July 2 at the Waterfront Airport Hotel and Casino Mactan in Cebu.FB_IMG_1531013963391

“Having a bigger market share than our capacity share only means that we’re able to optimize our seats. In order to grow our capacity, we up gauged our aircrafts (using bigger aircrafts to the same flight) to carry more passengers,” she said.

The airline has also increased its presence in hubs outside Manila to decongest air traffic from NAIA.

To bolster their domestic connections, Cebu Pacific launched their Batanes flight last March 25, which proved to be a hit during the summer season. They also successfully redeployed their aircrafts by the time Boracay was closed to tourists to other popular tourist spots, like Palawan, Bohol and Siargao.

“We are also happy with our growth in the international market, having been able to fly 1.3 million passengers in 2017, up by 4% year on year, with 79% load factor. Our two long haul destinations, Sydney and Dubai, are also doing very well. We flew a total of 112,000 passengers to both destinations in 2017, up by 5.2% with a 78.8% load factor,” Iyog told the press.2018_0707_12575800-01

The low-cost airline’s share in the international market has now climbed to 19%. Cebu Pacific flies to 26 international destinations with 37 routes, using its Manila, Cebu, Davao, Iloilo and Clark hubs. According to Iyog, their strategy is to connect more secondary cities outside of Manila to various international destinations.

“We are optimistic with our upcoming 3x weekly direct service to Melbourne, Australia starting August 14. We we want to replicate our success with Sydney with our Melbourne flight and bring in more tourists for the country,” Iyog revealed.

As per Department of Tourism report for January to March 2018, Australia ranked 5th in international tourist arrivals, following Korea, China, USA and Japan.

Moreover, Cebu Pacific has boosted its presence in its international operations by opening two organic offices, one in Korea last 2017, and another in Tokyo last May this year.

In order to get the confidence of more international travelers, the airline also acquired an IOSA (IATA Operational Safety Audit) certification, a globally accepted and recognized evaluation system for airline safety. Out of 5,000 airlines worldwide, only 417 are IOSA-registered, this now includes Cebu Pacific.

“We are focusing our investments on customer first initiatives. Last year, we launched our customer command center, which is a first in Asia. This system, handled 24/7 by a team, integrates all the customer feedback channels (social media, email or private messages). This is to make sure that we are responsive to our clients’ concerns and be able to respond to whichever platform they may use,” she expounded.

The airline is also investing in tools for their frontline team in helping passengers in the check-in process by mobilizing their check-in and boarding gate agents to assist passengers, such as in scanning their mobile boarding pass. “Ultimately, what we really want to drive is a frictionless experience for our customers,” said Iyog.FB_IMG_1531013975545

Another trailblazing endeavor that the airline is undertaking is their entry to the logistics industry by converting two ATR 72-500s into dedicated cargo aircraft. According to Iyog, they have seen an encouraging surge of their cargo revenues, which prompted them to foray into such venture.

“We are revolutionizing cargo operations and we’ll be the first airline to have our own freighter planes. This will also allow us to do do specialized transport and support the growing needs for logistics in the country,” she added.

Cebu Pacific signed an agreement with Switzerland-based lPR Conversions Ltd to convert its aircraft exclusively for cargo service. These will enable the ATRs to have space for seven AKE Unit Load Device ontainers while carrying more than seven tons of cargo.

URBAN CONTAINER GARDENING WORKSHOP. Learn the scientific method and simplifed technology on how you can naturally grow healthy food at home by applying the time tested practices and principles of Urban Container Gardening with Jojo Rom on July 14-15, 9am to 4pm at Casa Katreena, along Ponciano Reyes Street.

The two-day workshop will feature Container preparation and designing, basic guide to sustainable home farming, organic bio-solid/ liquid fertilizer and pesticide preparation, physical and chemical soil composition (soil science and soil health), planting/transplanting technique, home farm planning exercises and crop care and maintenance.

For registration, check out groworganic.ph on Facebook or call 0908 8958 814.

NO MEMBERSHIP NEEDED. No membership card? No problem. S&R Membership Shopping Davao is opening its doors to all shoppers on July 12-15. For three days, shoppers can also enjoy discounts on selected imported items.

Posted in Lifestyle