Transport firm to expand in Cagayan de Oro, Iligan

Manila-based transportation network company Hirna Mobility Solutions Inc., which started to operate in the city in the first quarter, will expand beginning this month in two other key areas in Mindanao.

Francisco Mauricio, president of Hirna Mobility Solutions Inc., told the TIMES in an interview that they would expand in the cities of Iligan and Cagayan de Oro within this month, where they tapped the taxi operator associations in those areas.

In Iligan City, however, taxicabs do not have meters.

“We will also expand in Bacolod and Ilo-Ilo this month. We will likewise be in Cebu and Bohol by July and Baguio City by August,” Mauricio said.

The company’s expansion, he said, prompted after noting its success in Davao City, where their taxi-hailing mobile application was already installed in 4,100 taxi units.

“We have now a strong foothold in Davao,” Mauricio said, as they partnered with Metro Davao Taxi Operators Association (Medatoa), whose members are 140 taxi companies with about 4,000 taxi units. There are about 5,600 taxi units in the city.

Hirna Mobility Solutions Inc. started to its commercial operations in the first quarter this year. It was accredited on April 18 by Land Transportation Franchising and Regulatory Board (LTFRB).

Its local mobile application was first developed by Avis Global and Avis Philippines with the assistance of Medatoa.

Mauricio, also the president and chief executive officer of Avis Philippines, said they decided to start in the city when it noted the demand of the mobile application tailored-fit for the taxi operators association.

The mobile application, he said, was also supported by the city government. He said they assured to their clients that they would not impose a booking fee for the passengers, which means that the consumers have to only pay the same regular taxi rate.

As Medatoa availed the services of the company, Lawyer Rogelio Largo, chair of Medatoa, said the taxi operators pay P5 to Hirna Mobility Solutions Inc. per complete booking. He said the booking fee is not passed on to the driver or passenger.

“As of now, about 75% of Davao taxis have signed up with Hirna. We expect to increase that to as high as 90%,” Largo said. (KMF)

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