Total goes aggressive in 2017

THE 2017 Total Hot August Races will be one of Total Lubricants’ biggest as its hosts entries from Luzon, Visayas and Mindanao.TOTAL Lubricants goes for an aggressive 2017 as they presented its calendar of events lined-up for local motorsporting enthusiasts. “It’s time for Total to be aggressive this year as we push our series of activities that marks our product branding and awareness for our consumers,” said Total Lubricants Vice President for Marketing Junnie M. Samsi.


Kicking off for 2017, Total Lubricants presents the Araw ng Dabaw Automobile Show to be held at the Abreeza Mall on March which is in cooperation with the Davao Classic and Sports Car Club Incorporated. Still on the year’s first quarter, Total goes high on April with the advance movie screening of “The Fate of the Furious” which stars Vin Diesel, Dwayne Johnson and Jason Statham with the venue still to be announced later plus the Hot Import Nights Motor Show at The Peak of the Gaisano Mall of Davao scheduled on May.

The exciting Total Four-Wheel Drive Off Road Show which was first held last year will be back on June to be followed by two spectacular motorshows – the 2017 Hot August Races along with the B2B Car Show on August.

“We still yet to finalize our venues but definitely our events will push through. This will be a very busy year for us,” he added.

The much-anticipated 2017 Total Hot August Races again in cooperation with the Davao Classic and Sports Car Club Incorporated and AM/FM Promotions will be one of the biggest for Total as it expects entries from Luzon, Visayas and Mindanao. On its initial stage last year, the two-day drag racing event reached more than 80 entries.

Samsi also bared that aside from these events, Total will also be having its monthly sticker campaign which will be held on preferred gasoline stations.

Posted in Motoring