SCENE CITY| LEGO embarks on a Davaosome Adventure

FUN, intuitive and simple – these are the hallmarks of toy design that made the LEGO bricks and mini figures the most beloved toys worldwide. A brainchild of carpenter Ole Kirk Ktistiansen who introduced it in Denmark stores in 1932, the brand soon went global and it did not take long when it became a hit in the Philippines, earning a steadily growing following from children and those young at heart who use each LEGO piece to build toys and realities straight form their imagination.

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RIBBON Cutting at the opening of the LEGO Store at Abreeza Ayala Mall with Lotta Sylwander, Sharlene Ortiga, Mascot and Luigi Escano

The 7th LEGO Certified Store opened at Abreeza Mall on April 22, 2017 encapsulating the dream of its founder to “inspire and develop the builders of tomorrow”.

LEGO, together with UNICEF Philippines, UN’s agency that supports children’s welfare, will work together to help build the furst National Center for Children with Disabilities ini the Philippine General Hospital. To support the UNICEF’s program, a portion of the sales at LEGO Certified Stores in the country will be donated for the Centre’s construction. Lego issued a cheque worth Php 500,000 as part of the fundraising drive to raise a total of Php 10 Million for the construction of the Centre.

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