SCENE CITY | Introduction on LEGO

LEGO has been an acclaimed sensation since it was first released in Denmark in the 30s. After it was released to the global market in the 1950s, more and more children have been given the opportunity to make into realities what were once just in their imagination.

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Living up to the inspiration for the brand name, the phrase “Leg godt,” meaning “play well,” LEGO is known worldwide for offering people of all ages a means to build their own worlds. Today LEGO stands among the Top five toy manufacturers in the world, with an ever-growing roster of partnerships with other big-name brands or franchises such as Star Wars, Jurassic World and even Ferrari.

LEGO at its core hopes to empower children by allowing them to make tangible what is in their heads – the intrinsic desire to keep building and adding details to these creations ties back to how the LEGO experience just gets better with every brick. LEGO hopes to extend this platform of expression and creativity to more Filipino children, with every brick giving them a fun and learning experience. With more bricks come more possibilities for growth and creativity.

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On Dec. 2, 2017, LEGO Certified Store concluded its first ever inter-store competition called Brick Off, a charades-inspired guessing game using LEGO bricks. The Grand Finals was held at the Abreeza mall main event center where three teams – Tean Tadlases (Centrio Semi-finalist), Team Santos-RiveraI (Metro Manila Semi-finalist), and Team Petmalodi (Abreeza Semi-finalist) – competed for the championship title.

At the end of the competition, Team Petmalodi emerged as the Grand Champion and got to take home a LEGO-built trophy, P30,000 worth of LEGO items, prizes from Krispy Kreme, and of course bragging rights as the very first LEGO Brick Off Champion.

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The event was hosted by DJ Kevin of Magic 89.1.

Aside from the Grand Finals, kids were given a chance to build and express their creativity using LEGO bricks and to join exciting games such as the Build Me game where they were asked to build their own version of an airplane and a donut with a time limit of five minutes. The kids also got to participate at the Monthly Mini Build (MMB) where they were given a LEGO set to build and take home as a souvenir. The Monthly Mini Build is a monthly hands-on building activity for kids ages 4-14 years held at LEGO Certified Stores Nationwide every Tuesday from 5PM-8PM and Sundays from 11AM-2PM of the 2nd and 4th week of the month.

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The kids-at-heart enjoyed taking photos with the different life-sized LEGO 3D models. Air Asia, the official airline partner for the event, gave away a free domestic flight to one lucky winner.

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