SCENE CITY| Ginang Alaska – May “K” sa buhay

ALASKA knows that a mother’s love and dedication to her family are unparalleled. Probably only a few things are greater than the hours she spends making sure her house will be a comfortable and safe haven to come home to after work or school, the loving hands that tie the shoe laces or stroke the cheeks, and the effort of preparing nutritious meals that will be served on the dining table.

This year, Alaska Milk continues to honor mothers all over the country through the search for Ginang Alaska. The search aims to recognize mothers for their personal achievements, their remarkable dedication to their families, and their numerous contributions to their communities.

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15 TALENTED Alaska Mazing Moms showcase their talents

To an outsider, Ginang Alaska may simply be a crown and title but for the women who have become a part of the contest, Ginang Alaska is also a door of opportunities that can empower them and help improve their lives. Ginang Alaska gives mothers personal fulfilment and a shot at second chances in life. There are some moms who were not able to finish their schooling but through Ginang Alaska’s scholarship program, they were able to finish vocational courses and for them, this is indeed a life-changing event.

The Search for Ginang Alaska started in 2003. The event name back then was still Alaska Ginang Reyna ng Santacruzan. Over the years, the event name evolved to become simply Ginang Alaska.

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ALASKA Mazing Mom Winners, 3rd place Conchita Camporedondo (left), Ailene Caracol (center) Alaska Mazing Mom, Meriam Perez, (right) 2nd place. They won cash prizes and Alaska products from Alaska Milk Corporation

Inspired by the tradition of “Santacruzan,” the search for Ginang Alaska started covering 9 cities in its first run. Now, after several years of running the event, Alaska Milk is hosting the search in 30 cities nationwide.

From a grassroots initiative, the search for Ginang Alaska indeed has come a long way. In 2009, select Ginang Alaska winners from various cities were given the chance to be featured in Alaska’s national advertising campaign. The campaign showcased the winners as the benchmark for motherhood – a maalagang ina, not just for her family but also for her community.

In Davao City, the search for Ginang Alaska was held at People’s Park on Saturday, October 22, 2016, where the activities included an early Zumba session, Champorado and Milk breakfast and cooking demonstration from the candidates.

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