SCENE CITY| Ford brings test drive roadshow, Global-safe driving program to Davao

BRINGING its test drive roadshow and globally-recognized safe driving programs to Davao, Ford Philippines held workshops and several sessions for drivers in a bid to reach more customers and intensify awareness on safe and responsible driving.

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 The Ford Island Conquest is Ford Philippines’ ultimate test drive experience that allows customers to test drive the Everest mid-size SUV, EcoSport compact SUV, and the segment-defining Ranger pickup. Car enthusiasts and interested buyers enjoyed the test drive arena that features an outdoor course with a water-wading drive-thru to highlight key features and capabilities of the Everest and Ranger.

MARIBEL Chua – Ford Davao Manager

MARIBEL Chua – Ford Davao Manager

 A mock-up Ford showroom was set up at the Ford Island Conquest to allow opportunities for customers to learn more about Ford’s sales and after-sales services and special ownership packages. Freebies were given to those who registered and participated in the activities, while customers purchasing Ford vehicles availed of cash discounts and financing deals at the 3-day event.

 “Davao is a strong market for Ford and we are very excited to bring our Ford Island Conquest here after a series of successful roll-outs in Metro Manila, Luzon, and Visayas. We look forward to seeing our customers in Davao experience our vehicles and avail of exclusive offers and privileges, which includes a chance to get a P100,000 cash discount for those purchasing their vehicles at the event,” Rodel Gallega, vice president for marketing and sales, Ford Philippines announced during the media conference at SMX Lanang Premier.

EJ Francisco – AVP for Communications, Ford Philippines

EJ Francisco – AVP for Communications, Ford Philippines

 Open to the public for free, the Ford Island Conquest was held at the SM Lanang Premier Parking Lot on Oct. 6-8, 2017.

 To reinforce its commitment to safety, Ford is also brought its globally-recognized Driving Skills for Life (DSFL) program to Davao, a first in the ten-year history of DSFL in the country. DSFL is a United Nations-recognized training initiative that educates drivers about smart and safe driving skills to help minimize road accidents and promote fuel-efficient driving.

 This year, Ford planned for at least 1,500 drivers to participate in the DSFL training sessions. A specific focus this year is the inclusion of public utility vehicle (PUV) drivers such as bus, jeepney, school bus, and taxi drivers, recognizing their critical role as motorists in ensuring that roads and passenger journeys are safe. DSFL is also expanding this year to cover key areas nationwide to reach more drivers around the country. Ford included Distracted Driving as one of the topics in the safety driving module in support of the recently-implemented Anti-Distracted Driving Law in the country.

 Since its local launch in 2008, more than 20,000 Filipinos have participated in sessions of the DSFL campaign, which has been customized for the Philippines to reflect the local driving environment and road conditions. Working together with long-time partner Tuason Racing School, Ford provides an immersive and interactive training experience in its DSFL sessions.

FORD Island Conquest

FORD Island Conquest

 “We’re proud to be celebrating the 10th year of DSFL in the Philippines, and to continue helping raise awareness about driver and road safety, as well as the dangers of distracted driving,” EJ Francisco, AVP for Communications, Ford Philippines stated

 Ford began operations in Davao in May 2000 and is currently home to over 90 employees in sales and service. The Ford EcoSport, Ford Everest, and the Ford Ranger are its top-selling vehicles, complementing the various mobility needs of Davaoenos.

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