SCENE CITY| Asian Fruit Market opens in Davao

ENVISIONED to be Asia’s biggest fruit market, Davao City, home of delicious tropical fruits opened the Asian Fruit Market on Saturday, June 24, 2016. According to Tourism Assistant Secretary Art P. Boncato, the idea came from Tourism Secretary, as the secretary was asking Art, what is in Davao that tourists would like to bring home with them. What came to his mind was the bountiful harvest of Pomelo, Durian, Marang, Mangosteen, Mango, Rambutan and other fruits which most of the tourists brought with them to their destination or on their homebound trips as “pasalubong” or giveaways to friends.

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ASIAN Fruit Market at Abreeza Ayala Mall opens

The site is Abreeza Ayala Mall’s fountain area, a 1,000 square meter park where stalls sell fruits and other products like vegetables, herbs, fruit juice and orchids.

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DOT Assistant Secretary Arturo P. Boncato with Councilor Al-Ryan Alejandre

Mindanao is positioning itself to be Asia’s fruit market in a period of ten years. Asec.Art P. Boncato said DOT, the proponent, partnered with Accendo Commercial Corp., to lease for free, the present space occupied for free. The DOT, through the Tourism Infrastructure Enterprise Authority (TIEZA), funded the building of the market with designated areas for fruits, processed and value added products and a common dining and events area to establish a vibrant convergence point for tourists.

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MARY Ann Montemayor

The opening was attended by DOT Assistant Secretary Arturo P. Boncato, DOT XI Regional Director Roberto Alabado III, Councilor Al-Ryan Alejandre, Mary Ann Montemayor, Luigi Escano – Operations Manager of Abreeza Ayala Mall, Ruby Ochoa – Marketing Manager of Abreeza Ayala Mall and the stall owners of the fruit market.

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