SCENE CITY| 70 years and counting for the house that chicken built

MEMORIES of lunches and dinners at the restaurant on Scout Tuason came back as we recalled early days of Max’s at Quezon City, which was just a few minutes ride by taxi from our workplace during pre-martial law days.

As Max’s celebrates 70 years and continues to serve more communities, we listened to Max’s Multi Line Manager Michael J. Tacadena relate stories of how this business of serving the Filipinos had its beginnings. The residental dwelling of the owner was in the vicinity of what was a sort of a camp in 1945 which during the post war era. Occupants in the neighborhood, mostly foreigners, most of them from the military. These neighbors requested that they be served not only coffee, but meals, too. So the owners came up with a menu which included the famous Max’s chicken that remains an all – time favorite all over the country until today.


BLOGGERS and Media writers at the lunch hosted by Michael J, Tacadena, Nadia Shami, Bobby C. Simborio of Max’s

Michael Tacadena also related how Actor Coco Martin, who once worked as a waiter at the restaurant on Scout Tuason Street, was discovered by Mr. “M” Johnny Manahan and joined acting workshops leading to his becoming a movie star and Box Office King.

Celebrating 70 years of Max’s at Abreeza Ayala Mall in Davao City, Davao Media and Bloggers were treated to lunch by Max’s Multi Line Manager Michael J. Tacadena and Bobby C. Simborio – Relationship Marketing and Media Manager of Max’s Kitchen, Inc. Of course, there was the delicious fried chicken served with camote fries, Kare-Kare, Lumpia Shianghai, Sinigang na Hipon, Pancit Canton and the recently introduced “Talong and Tofu” dish.

As of today, Max’s has 150 branches around the country and the company has included several food outlets like Pancake House and other popular stores in its group.

Thank you, Ian Garcia for the photos.

Posted in Lifestyle