NCCC Mall host Tatak Lokal Color Run

IN AN aim to provide brand awareness to its target market, have fun and break a sweat, the NCCC Mall of Davao hosts the Tatak Lokal Color Run set this April 22 on and out and back course starting at its renowned establishment located corner Ma-a, Gen. Douglas MacArthur highway, this city.

According to NCCC Mall Department store marketing assistant, Kristine Nebreja in yesterday’s Davao Sportswriters Association (DSA) Forum, the launch of the new brand, Tatak Local is the replacement of the existing brand Likha which carries and array of souvenir items such as shirts, mugs, key chains and bags.

“This Color Run is open to anyone. And it will be fun because it has color powder compare to other fun runs,” said Nebreja who added that registration is ongoing until April 20.

It will have the 3K and 5K race routes for both male and female. Registration is at P150 for the 3K and P250 for the 5K with prizes to be given to the top three winners in each category.

For the 3km category both male and female, the champion will receive P3, 000 worth of NCCC gift certificates plus gift packs. The 1st and 2nd runners-up will receive P2, 000 and P1,000 worth of NCCC gift certificates, respectively and gift packs.

The champion in the 5K will get P5,000 worth of NCCC gift certificates while the second and third will bring home P3,000 and P2,000 worth of gift certificates and gift packs.

With an expected number of 700 entries the fun run will start from the NCCC parking area going to PLDT in Ma-a on its turning point for the 3K while the Ground Zero Auto Repair Shop will be for the 5K.

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