FREEZE| Juicing and a Movie Called Fat, Sick, & Nearly Dead

THERE is a free 97-minute movie called “Fat, Sick, & Nearly Dead” on the internet that promotes juicing. Juicing is the process of extracting juice from fruits and vegetables.The 2010 documentary film follows the 60-day journey of Australian Joe Cross across America as he follows a juice fast to regain his health.

SOME of the many modern juicers available online and in some local stores (source: google images)

SOME of the many modern juicers available online and in some local stores (source: google images)

 Joe Cross said that before he made the film, he was obese, loaded up on steroids, and suffering from an autoimmune disease. Through juicing, Mr. Cross declared that he lost 100 pounds and became free from symptoms of his autoimmune disease. On the web page “Reboot with Joe,” he announced that he gave up his junk food diet and vowed to only drink fresh fruit and vegetable juices for sixty days to achieve a healthy and balanced lifestyle.

MALUNGGAY or moringa (image source: ankrah.com)

MALUNGGAY or moringa (image source: ankrah.com)

 He claimed liberation from all prescription drugs as he got cured from his illness.

AMPALAYA or bitter gourd (image source: meesantha.com)

AMPALAYA or bitter gourd (image source: meesantha.com)

 The film won the Turning Point Award and shared the Audience Choice Award – Documentary Film at the 2010 Sonoma International Film Festival. Fat. Sick, & Nearly Dead was the 2010 winner of the Iowa Independent Film Festival in the Best Documentary Feature category.

THE WEBPAGE to access Fat, Sick, & Nearly Dead

THE WEBPAGE to access Fat, Sick, & Nearly Dead

 The film received mixed reviews. The Hollywood Reporter called it an ‘infomercial passing itself off a documentary.” The New York Times said the film is “no great shakes as a movie but as an ad for Mr. Cross’s wellness program, its now-healthy heart is in the right place.”

THE FREE movie lasts for 97 minutes on the internet

THE FREE movie lasts for 97 minutes on the internet

 Mr. Cross offers “guided reboot” programs that cost from $149 to $449 but says those programs are not recommended for everyone. He advises that before commencing a reboot or any other dietary or nutritional regimen, one should consult with a qualified health care provider to assess any potential benefits or risks.

A LEAN Joe Cross promoting his juicing program

A LEAN Joe Cross promoting his juicing program

 Fat, Sick, & Nearly Dead greatly influenced many people to become interested about juicing and also caused sales increase of juicers. A juicer, juicing machine, or juice extractor is a tool used to extract juice from fruits, herbs, leafy greens, and other types of vegetables. A juicer crushes, grinds, and squeezes the juice out of the pulp.

 Cable and TV infomercials reaching the Davao audience have been selling juicers for years now. Supposedly aimed at better health, juicing is not necessarily backed up by some experts as 100% beneficial. Juicing removes the fiber content of the fruit or vegetable, and the full benefit of the plant is not experienced. Also, the American Cancer Society says, “there is no convincing scientific evidence that extracted juices are healthier than whole foods.”

JOE Cross’s gut (screenshot from his film Fat , Sick, & Nearly Dead)

JOE Cross’s gut (screenshot from his film Fat , Sick, & Nearly Dead)

 On the other hand, the juicing phenomenon has emphasized the need to be wary of one’s diet and embrace fresh fruits and vegetables for good health.

 Prices of juicers vary. Some are available below 1,000 pesos; others are priced above 20,000 pesos.

 A juice fast like what Joe Cross did for sixty days in the Fat, Sick, & Nearly Dead movie may not work for everyone and many nutritionists are not recommending it. Yet the juicing machines offer new ways to consume vegetables like moringa (malunggay) and bitter gourd (ampalaya) – and for some people, buying a juicer to enjoy those greens better is a good reason to join the juicing community.

 I just got one for juicing veggies.

Posted in Lifestyle