CULTURAL POTPOURRI| Sony’s New Smart B-Trainer Launch

SONY Centre’s Michelle Bangayan invited Davao’s active triathletes, marathon age groupers, and media representatives to Sony Philippines’ launch of its newest fitness gear, the Sony Smart B-Trainer, last July 22, 2015. The Sony Smart B-Trainer is an amazing all-in-one running device that personalizes your running regime and features versatile training plans through apps.


SONY’S Smart B-Trainer admirers (l-r): Edward Bangayan, Michelle Bangayan, Dolly Yuste, Jaymie Pizarro, Kathleen Competente, Dr. Mario Magnaye, Teresa Regis, James Tan and Nikki Te

     On hand to welcome the guests was Sony’s Brand Influencer Jaymie Pizarro, one of the most influential people in Philippine Triathlon. Jaymie, along with star triathlete Rio dela Cruz, had just come back from Singapore where they attended the unveiling of Sony’s Smart B-Trainer.

   “It is a wearable 16GB music player and GPS-based fitness tracker in one. The Sony gadget is everything you need to boost your workout,” described Jaymie. Jaymie should know as she is known as the Bull Runner in the running community in Manila. She is the founder of an award-winning blog, the BullRunner.Com. Jaymie also established the first and only marathon in the world that caters to first-time marathoners called the TBR-ULAH Dream Marathon which has produced 3000 marathon finishers. Thanks to Jaymie, these marathon runners eventually made it to triathlon events after their experience in marathon running. The athlete Jaymie, herself, has run in 10 marathons all over the world; and finished Ironman 70.3 twice.

     Developed with the modern runner like Jaymie Pizarro and Rio dela Cruz in mind, the Smart B-Trainer comes in a neckband-style housing with five colours to choose from. It is non-slip to provide you the freedom to run as much as you like. “This sports companion integrates Sony’s latest audio advancements with the latest sensor and software technologies to provide a holistic exercise experience. It consists of the SSE-BTR1 headphone-integrated device that is packed with six types of sensors: heart rate, acceleration, GPS, compass, gym and barometer; and measures as well as records 11 types of running logs: heart rate, burned calories, distance, time, speed, pace, cadence, steps, stride, running route and elevation,” informed Allet Velves, Sony’s Marketing Lead in the Home Entertainment and Sound Marketing Division.

     Sony’s Smart B-Trainer has a built-in memory of 16GB which enables you to store approximately 3,900 songs. And that’s a lot of songs to listen to while doing your workout. The Smart B-Trainer is waterproof so you can run without the worry of sudden rain showers; and even swim with it. It can also be used as a headset to answer calls hands-free.

     The Sony Smart B-Trainer, which comes in attractive colours of white, black, blue, pink and neon yellow, is available in select Sony Centres and authorized dealers this July 2015. It costs P12, 990.00. For more information on the Sony Smart B-Trainer, log on to or check Sonny Philippines Facebook, Instagram and Twitter.

Posted in Lifestyle