CULTURAL POTPOURRI| Christmas Chimes for Marawi

     IT surprised me that Chimes, a Felcris Specialty Store, did not celebrate its anniversary this year for the first time. It was on October 8 (my parents’ wedding anniversary that’s why I don’t forget the annual Chimes anniversary celebration), 2004, that a new concept of lifestyle shopping that is Chimes was opened to Davaoeños and Mindanaoans in general. Chimes, then and now, is the store to go to in Davao City for those impeccable, luxurious items that are hard to be found anywhere else in the city. It’s like the “Little Rustan’s” of Mindanao which affords its clients with “rare pleasures and powerful styles.”

CHIMES fund raising with its Christmas Tree of Hope for Marawi

CHIMES fund raising with its Christmas Tree of Hope for Marawi

     Last October 21, 2017, Chimes sent out invitations to its loyal patrons for its Holiday Trunk Show consisting of jewelry, clothes, toys, appliances, home accessories, linens, toiletries and makeup, and a lot more. The ground floor where the Holiday Trunk Show was showcased ushered in the Christmas feeling in October with Chimes’ opulent and ultra festive display of various Christmas trees aglow in multicolored Christmas lights and colorful Christmas decors.

HEART & Bolt’s Yendy Yu and Fringy’s Michelle Hui Lao

HEART & Bolt’s Yendy Yu and Fringy’s Michelle Hui Lao

     “The reason why we didn’t celebrate Chimes’ anniversary this year is because the Chimes management headed by Cindy and Camille Yap decided to raise funds for Marawi. It has been five months after members of the Maute and Abu Sayyaf groups laid siege to the city leaving the city in ruins and its residents in great need of help. The rehabilitation of Marawi from the massive destruction will be such a daunting task for the Philippine Government headed by our beloved Davaoeño President Rodrigo Roa Duterte, one of Chimes’ favorite clients. So the Chimes Management decided to raise funds instead and did away with the anniversary celebration to help the residents of Marawi in anyway it can,” explained the personable and charming Chimes Manager Renren Villena.

(L-R): CINDY and Camille Yap, Michelle Hui Lao and Yendy Yu

(L-R): CINDY and Camille Yap, Michelle Hui Lao and Yendy Yu

     So last October 21, early shoppers of Chimes were welcomed to the store by Christmas Carolers singing popular Christmas songs uplifting the spirit. Indeed, Chimes took the extra effort in presenting its first ever Holiday Bazaar and Trunk show at the ground floor with surprise and fun activities prepared for the clients. There was the Havaiianas station of Marga Montemayor-Nograles and Tisha Montemayor-Ang where flip flop lovers could personalize their choice of Haviianas. The excited shoppers also took their queue to the Pop the Balloon Wall where they could get their chance to bring home exciting prizes.

MODELS with Christmas balls for Chimes’ Tree of Hope for Marawi

MODELS with Christmas balls for Chimes’ Tree of Hope for Marawi

     In the afternoon, gorgeous Glam models of Jan Nuñez did their catwalk wearing Holiday outfits that are of high quality and creative design from Canvas, Chic Curator, Ben Sherman, Penguin, UA, Atsui, among others. A stellar attraction was Manila’s fashion diva, Joyce Oreña, whose popular fashion accessories are available at Chimes. It was also a pleasant meeting once again with Yendy Yu whose Heart & Bolt dainty necklaces and bracelets are the millennials’ fave. Michelle Hui Lao introduced her Fringy accessories for shoes which I saw on Annie Paz Lim’s brogues.

BUYING my Christmas balls for the Tree of Hope for Marawi

BUYING my Christmas balls for the Tree of Hope for Marawi

It was host Cookie Ahron who introduced the Chimes Tree of Hope for Marawi. The gorgeous models went around holding trays filled with Christmas balls for the guests to buy, write their Christmas wishes, and hang on the Tree of Hope for Marawi. Who could refuse the young and towering beauties when they offered them to you especially when it’s for a good cause.

CHRISTMAS Carolers welcoming the guests

CHRISTMAS Carolers welcoming the guests

     “Christmas, as we all know, is a time for celebrations. Best of all, it’s that time of the year for us to give and share our blessings. Chimes wants that spirit to live on through our Tree of Hope to share and help our less fortunate brothers and sisters in Marawi. Our Tree of Hope, just like any other Christmas tree, needs ornaments and accessories. Each Christmas ball cost 149 pesos and all the proceeds will be donated to the victims of the tragedy in Marawi,” narrated Cindy Yap.

     Happy 13th Anniversary, Chimes.

Posted in Lifestyle