Cultural potpourri | Chimes @ Abreeza’s New Transformation

PEOPLE queued at the second floor of the Ayala Abreeza last Saturday, Mar. 10, 2018. The special day was the much awaited re-opening of Chimes-Abreeza, a Felcris Specialty Store, just in time for Araw ng Davao. Mother Lily Yap along with daughters Cindy and Camille ever so warmly welcomed the guests which included the slimmer and pretty-in-pink Honeylet Avancena and the lovely Presidential daughter, Kitty, who is all grown up.

(L-R): HONEYLET Avancena, Kitty A. Duterte, Cindy and Camille Yap

(L-R): HONEYLET Avancena, Kitty A. Duterte, Cindy and Camille Yap

“This newly transformed Chimes is all about a specialty boutique, a luxe oasis where both world famous brands and endearing local finds are nestled among lush greenery and the store’s signature touches of gold and glass,” commented the Manila-based Chimes PR & Communications Officer, Ia Alano-Vergel de Dios. Yes, this former model is always a refreshing personality to encounter.

THE NEWLY renovated Chimes-Abreeza

THE NEWLY renovated Chimes-Abreeza

“The bold renovation completes Chimes’ rebranding and bringing to life our vision of providing a luxurious yet comfortable shopping haven for Davaoenos. This newly transformed Chimes only affirms the store’s call to ‘celebrate life plus style.’ Together with the flagship store along Governor Sales Street and Chimes at Felcris Centrale, Chimes @ Abreeza now proudly exudes the same sophisticated, modern look while still maintaining the brand’s decades-old commitment to personalized service,” said the fit-looking Cindy Yap with sister Camille nodding in complete approval.

FASHION-loving ladies (l-r):  Camille Yap, Mercy Josol-Masuo, Lily Yap, Honeylet Avancena, Yvonne Josol-Yap, Cindy Yap

FASHION-loving ladies (l-r): Camille Yap, Mercy Josol-Masuo, Lily Yap, Honeylet Avancena, Yvonne Josol-Yap, Cindy Yap

I’ve always shopped at Chimes especially when they go on sale. The store offers a wide array of internationally and locally made products that are of quality workmanship and good design. My aging titas, fashion-conscious cousins, and kikay nieces buy their favorite toiletries and makeup of such brands as Shiseido, Elizabeth Arden, Happy Skin, Burt’s Bees, NYX, K-Palette, Beauty Blender as well as popular fragrances and pampering products from Bulgari, Calvin Klein, Victoria’s Secret and Bath and Body Works at Chimes. I found out that President Rodrigo Roa Duterte and I go for the same Japanese brand for eau de toilette, Issey Miyake, which we both buy at Chimes.


CHIMES staff ever ready to serve

Fashionistas of Davao can now shop for the latest in fashion styles of such popular Philippine fashion designers like Maureen Disini, Patty Ang, Vania Romoff, Canvas, Pippa, Tala and Florence Fling. Oh yes, there are chic fashion accessories available as well for those who love Linda Farrow, Mae and Carmaela Braceros Alcantara’s Crystal Seas, Jo by Joyce Orena, Heart & Bolk, and Sunnie eyeglasses. For the fashionable athletes, you can never go wrong with Underarmour, Manduka, Aquazorb and Klean Kanteen. “The products sold at Chimes are carefully chosen to ensure exclusivity. The merchandises are unique that they could only be found in Chimes,” revealed Camille Yap with pride.

Entering the newly renovated Chimes-Abreeza, one immediately gets the unmistakable feeling of luxury and affluence especially designed for perfumed clients with discriminating taste. The store’s well-lighted and well-conceived layout ensure one’s pleasurable shopping experience. It reminds one of those high-end, sanitized and well-scented stores at Ayala’s Greenbelt. Yes, the discriminating shopper doesn’t have to leave the comforts of Davao like before just to shop somewhere else where one has to wrestle with the inconvenience of going to the airport to ride a jet plane. And Chimes has its one-of-a-kind personalized service to boot which could be endearing. Why, they now offer ‘bespoke service’ which makes it possible for you to call the store to order the items of your choice and they will deliver the ordered goods at your doorstep.

(L-R):  Renren Villena, Michael E. Dakudao, Ia Alano-Vergel de Dios, Lyn Diana

(L-R): Renren Villena, Michael E. Dakudao, Ia Alano-Vergel de Dios, Lyn Diana

“Chimes offers a total lifestyle experience for the trendy, posh and chic. It is the perfect place to go to to sustain one’s unique way of life. At its core, Chimes aims to be a one-stop shopping destination to make one’s life comfortable and exceptional with all your material needs,” claims Chimes Manager, Renren Villena, who remains as cool as ever.

Congratulations, Chimes-Abreeza and Cindy and Camille Yap.

Posted in Lifestyle