CULTURAL POTPOURRI| Canvas Fashion for Moms and Daughters

AS ONE GETS older, fashion-conscious matrons have to navigate their way in search of modern pieces that are right for their age and physicality.  After all, adults cannot duplicate, really, what the millennial daughters and granddaughters are wearing exactly. The key is to build a bridge between timeless styles and current looks. You do this by acquiring a collection of core pieces that endure, and then mixing them with a rich variety of accessories that give an intentional nod to what’s on the fashion glossies these days. This is exactly the fashion statement of Canvas, a fashion line launched by the Chimes Specialty Store of the Felcris Group in November, 2015.


CAMILLE and Cindy Yap, Chimes Business Unit Head Ia Alano-Vergel de Dios, and Michael E. Dakudao

“Canvas is timeless, functional and innovative. No fuss styling and wardrobe essentials that allow you to mix, match and play with favorite pieces of apparel, footwear and accessories. What I like about Canvas which I’d want to share with Davao’s fashionable ladies is that it offers classic pieces such as shift dresses and versatile tops that can be worn from day to night,” promoted Ia Alano-Vergel de Dios, the Chimes Boutiques’ Business Head, who looked fabulous in a black and green Canvas ensemble when she welcomed guests to the Canvas fall/winter fashion preview last August 20, in the midst of Davao’s busy Kadayawan celebration. Naturally, on hand to welcome the guests ever so warmly were Chimes’ proprietors, Cindy and Camille Yap.  The sisters came in coordinated modern Japanese-inspired fashion of loose tops and wide-legged bottoms in black, white and gray tones. Observed spreading her love among the guests was the petite Chimes Manager Renren Villena.

“Canvas is your perfect every day, anytime wear that you can use for work or play. The Canvas clothes are perfect for traveling where silhouettes are made to be comfortable, low maintenance, wearable and yet very stylish,” commented the constantly traveling, young business entrepreneur Cindy Yap.

“The Canvas collection is comprised of investment pieces that are meant to last for years owing to their basic colors and motifs; and with seasonal colors to suit every personality and trend. Each Canvas piece is thoughtfully designed and carefully constructed with creative detailing which sets it apart from the other clothing brands. Canvas gives emphasis on high quality, innovative construction and imported fabrication for optimal fit,” impressed Camille Yap.

It was, indeed, a refreshing fashion show staged by Chimes for Canvas.  Mothers and daughters, career women, and students from the Fashion Institute of Design and Arts (FIDA) walked the ramp this time instead of the usual tall and emaciated professional models of Davao.

Chimes loyal customer and banker Marivic Parian was graceful and classy in her Canvas off-the-shoulder red-toned top matched with gray culottes.  Her look was made more elegant using accessories from the Joyce Orena collection. The beautiful mom and daughter tandem of Bambi and Alex Andrada was a picture of feminine comfort and simplicity matched with Ann Ong’s accessories that added surprise color and artful personality to the duo’s Canvas outfits. The students from FIDA looked forever cool in their choice of versatile and figure-friendly Canvas ensembles which they could mix and match and share with each other.

The event ended with Cebuano FIDA lecturer and Zee Lifestyle Magazine contributor Edward Castro giving his fashion update on styling and trends for 2016. Sadly, his well-fed physique and chosen street wardrobe for that day wasn’t inspiring as was his brief lecture on fashion. Thanks to former model Ia Alano-Vergel de Dios who saved the afternoon by being more articulate in giving practical tips to getting great style with Canvas that could be as easy as looking at it. Yes, the woman could walk the talk!

Thank you, Chimes Centrale, for the fashion tips on how to update your look through the forward looking and timeless wardrobes by Canvas. More power to the women of Chimes:  Cindy and Camille Yap, Ia Alano-Vergel de Dios and Renren Villena.

Posted in Lifestyle