Business group to discuss marketing in trade expo

PRODUCERS and exporters have to upscale product promotion as marketing strategies are needed to attract local and foreign markets, an official of Davao City Chamber of Commerce and Industry Inc. (DCCCII) said.

Sofronio M. Jucutan, executive vice president of the chamber, said yesterday in Wednesdays @ Habi at Kape in Abreeza Mall that it is important to boost marketing, which will serve as a gateway to attain buyers.

Jucutan said it would be easy for the producers and traders to break into the international markets. “Marketing is the key. We have to tap the countries that could potentially import our products,” he said.

The producers and exporters, he said, can tie up with large companies for the promotion of their products.

To further boost the promotion of their products, the DCCCII will conduct the first Agri-Marketing Conference in time on the conduct of Davao Agri Trade Expo (DATE) on September 22-24 at SMX Davao Convention Center.

John Carlo B. Tria, program director of DATE 2016, said the conference will serve as a venue where there would be experts that would teach enterprises, producers and traders about the techniques and processes on how to effectively market their products.

The trade attaches will also be invited in the conference and trade expo.

In the trade expo, Tria said they will showcase Mindanao’s golden crops such as cacao, coffee, coconut, cassava, corn and rice. “We hope to meet or exceed the revenues during the DATE in 2013 when we featured cacao, coconut, corn, coffee and cassava,” he said.

In 2013, data from DCCCII showed that the trade expo was joined by 63 exhibitors, mostly those into cacao, coconut, corn, coffee and cassava, with 8,000 visitors. The exhibitors during that event were able to generate P83.777 million in revenues.

This year, DCCCII said in a statement that the “18th DATE will feature exhibitors essentially coming from agri-trade, agri-industrial equipment, fertilizers, crop sciences, and disease management of golden crops.”

The event is in partnership with the Department of Agriculture, Department of Trade and Industry, Mindanao Development Authority, Philippine Coconut Authority and Bureau of Plant Industry.

Posted in Business